Korean Businesses Explore ASEAN Markets at Jakarta Premium Products Fair 2025

Unsplash

Last month, Korea International Trade Association (KITA) and COEX held ‘Jakarta International Premium Products Fair 2025’ at Jakarta International Convention Center in Indonesia. To promote Korea’s small and medium-sized enterprises that have outstanding traits, KITA has been holding this fair since 2018. This year, in cooperation with key export-related organizations such as KOTRA, the Foundation for Large & Small Business, Agriculture and Fisheries Cooperation, and the Korea SMEs and Startups Agency, as well as 10 local governments, a total of 320 Korean companies participated in the fair.

Local partners from over 1000 companies visited the fair, holding business meetings with Korean companies. Moreover, side events such as expert seminars and influencer live studios were also prepared to support Korea’s business expansion into Indonesia. COEX ran a separate big buyer lounge including buyers from local distribution companies that specialize in the beauty and food industry and foreign buyers from 6 countries including Singapore, Thailand, and Taiwan. In addition to the lounge, there was a consulting program that can help matching buyers with Korean companies.

In particular, the one-on-one business meetings attracted around 1,100 Indonesian buyers, along with 41 major distributors and buyers from key ASEAN countries. A total of 2,562 export consultations were held, marking a 30 percent increase from last year’s 1,971 cases, with the estimated transaction volume reaching approximately USD 167 million. These results once again demonstrated the growth potential of Korean goods in Indonesia’s vast domestic market and across other ASEAN markets.

The vice chairman of KITA discussed the economic cooperation plan between Korea and Indonesia. He said that Indonesia is a crucial market for Korean enterprises since Indonesia retains a young demographic structure with the world’s fourth-largest domestic market. Indonesia’s strong preference for Korean products driven by the Korean Wave was also a key factor that has led Indonesia to emerge as a major business partner. He stated that KITA is planning to actively support companies in developing sales channels, obtaining certifications, and strengthening local networks so Korean companies can broaden their ASEAN markets.

14 promising companies that are exporting or about to export their products to Indonesia participated in the fair. Companies such as Korea’s home shopping channel Home & Shopping assisted the fair by offering one-on-one business matching with local buyers and digital marketing through live streaming and SNS advertisements. 

The fair is considered a meaningful opportunity for Korea’s companies to earnestly explore Indonesian markets. These supportive services are thought to contribute to raising awareness of Korean brands and ensuring export stability.